For context, this client started rebranded in September 2019, together with a new website (with no domain history). We’ve since grown from 2 locations to 4 locations.
State of Play – 1 January 2022
Unique Website Visitors UP 20% last quarter (Oct – Dec) compared to previous quarter (Jul – Sep).
Unique Website Visitors UP 50% when compared to the previous quarter last year (Oct – Dec 20).
Unique Website Visitors UP 70% YoY
> 100 % Growth in Organic Traffic & Keywords.
The site is now starting to compete with the bigger companies despite having a much newer and smaller site, in terms of indexed pages.
Key Actions which moved the Needle.
Unique Pages for each Treatment and Conditions.
Build out targeted Service/Treatment Pages.
This results in increased ‘front doors’ to the website. Regular content around specific ‘Conditions’ or common
issues that a prospective patient is suffering from and searching for on Google.
Preferred Health Insurance Fund Pages
Most patients will only decide to see a physio that’s aligned to their health fund so it’s critical.
We focused on Insurance funds the clinic is a preferred provider for. It’s important to rank for these terms since many
people will go straight to Google to search for a preferred provider, rather than using the Find a Provider feature on the official health fund website
Next Steps for this client
The client is well on their way to becoming the leading physiotherapy clinic in Adelaide
Continue to improve Service/Treatment pages
Use ‘search queries’ to inform organic blog/news content OR service/treatment pages.
Build more industry specific Referral Links
New Opportunities with Affiliates and Community Partnerships – Eg – guest posts, newsletter features etc.
Landing Page Design Improvement – New Templates, Less emphasis on Stock Images, Highly targeted. Eg – image, and call to actions relevant to services / condition etc.
UPDATE – May 2022 – We have Lift-Off 
